Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
"But I don't want to." - Fyreside Newsletter - 4/21/25
Hey Reader,I've been staring at this blank newsletter for (checks clock) three hours. I've typed the first sentence half-a-dozen times and I keep deleting it. I wouldn't say it's for a lack of content ideas; I certainly have plenty of those. No, my issue today is motivation, and I think that's worth talking about. Let's start with a video You cannot do it all. You cannot do it all. You cannot do it all. . . . . #selfemployed #smallbusinessowner #smallcreatorsupport #communitygrowth #organicmarketing #marketinghottakes #digitalmarketinghelp #socialmediatiktok Dissecting motivation That heading should say "Dissecting the lack of motivation," but I didn't like the way that read. Every. Single. Day. Someone tells me "I know I need to do more with my marketing, I just..." That sentence can end in any one of a hundred answers that can all boil down to "I just don't want to." Now, let me be clear, this is not an email about shaming. Not prioritizing your marketing because you "don't want to" is a completely reasonable and understandable feeling. Like I said in the video, you can't do it all. But where is your lack of motivation or disinterest coming from? What is the root cause of the issue? Answering that question will get you a lot further than the typical "but I know I need to." Today, for example, I was struggling with this newsletter, so I asked myself why. My answer was: "I'm tired. It's been a tough week personally and I don't have anything to write about. Beyond that, pontificating about marketing feels icky when the world is crumbling around me." All reasonable answers, no ifs, ands, or buts about it. But those answers led me to a solution: write about how I'm feeling. Deeper understanding breeds solutions I'm a big fan of therapy. I've been going for years and I'll recommend it to anyone. The reason I'm such a proponent of therapy is because I believe that deeper understanding breeds solutions. When you can conceptualize the root causes behind your problems, (re: mental health but also marketing) you can more efficiently address the issue. This morning, I didn't want to write a newsletter. When I asked myself why, I discovered that I was tired, uninspired, and distracted. So I committed to a shorter newsletter, about my current status, with an extra dose of self-awareness. When I strategically approached my task and focused on these solutions, I had enough gas in the tank to correct a subheading because "dissecting the lack of motivation" didn't roll off the tongue. -MCp.s.
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Bahnfyre
Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
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