Fyreside Newsletter - 12/8/25 Hey Reader, Today I want to share an example with you. In the second week of the last month of the year, I don't think there's much worth to advertising advice. Why? Because there is no single period of time more ridden with consumerism and advertisement than this. Don't add your slop to the pile, no one will care. Instead, let's all take a minute to look at something good. Best Subs in America I grew up in Western Pennsylvania. In a small town adjacent to mine...
12 days ago • 3 min read
Fyreside Newsletter - 12/1/25 Hey Reader, Look, I'm not one for rampant consumerism, but Black Friday used to be an Event. That's right, a capital E, bold font Event. I remember friends and family clamoring into cars at ungodly hours to attempt to secure a flat-screen TV for less than $50. I remember doorbuster deals so insane that you'd feel guilty if you stayed home. So wtf's up with all this "GeT 20% oFf ThIs BlAcK fRiDaY!" nonsense?? (unrelated: there's an absolutely massive announcement...
19 days ago • 3 min read
Fyreside Newsletter - 11/24/25 Hey Reader, It's holiday season here in North America. As a social media professional, this time of year always comes with a very specific kind of dread. What kind of dread you ask? The kind of dread that comes from years of superiors demanding that I sign on to a company social account and post some stupid holiday graphic even though it's [INSERT HOLIDAY HERE] and I'm supposed to be off. This week, in honor of all the unpaid hours I've dedicated to holiday...
26 days ago • 4 min read
Fyreside Newsletter - 11/10/25 Hey Reader, The advantage of having a small list of newsletter subscribers is that you still notice every single person that signs up. The disadvantage of having a small list of newsletter subscribers is that you still notice every single person who unsubscribes. After last week's newsletter, I lost a subscriber. I can't say I'm surprised, I think a wee bit more vitriol leaked in last week than I typically allow. Also, I talked about politics, perhaps the most...
about 1 month ago • 4 min read
Fyreside Newsletter - 11/10/25 Hey Reader, Sometimes, I wake up angry. Sometimes, I wake up not feeling anything and then social media makes me angry. Sometimes, I wake up angry and then social media makes it worse. Today was that third type of day. Truth be told, I shouldn't blame social media for making it worse. I should blame 8, spineless, democratic senators. But even then, it's not their fault that I'm disappointed. After all, if someone let's you down, and then you trust them again,...
about 1 month ago • 3 min read
Fyreside Newsletter - 11/3/25 Hey Reader, Thank you. If you're reading this newsletter, you have been an integral part of the first year of Bahnfyre PR. I am forever grateful and, from the bottom of my blackened, anxiety-ridden heart, thank you. Starting a business has been the second most humbling experience of my life. First place is steadily held by a time in 9th grade when I asked a dancer named Marissa if she wanted to be my girlfriend. She said no. I did not expect that. Speaking of...
about 2 months ago • 3 min read
Fyreside Newsletter - 10/28*/25 Hey Reader, A happy Tuesday to you! I was traveling this weekend and took yesterday off. Please know that, as I firmly believe everyone should, I didn't do anything work related yesterday. When you take a day off, don't "just do this one thing." Then it's not a day off. If you missed seeing this newsletter in your inbox yesterday, I appreciate your commitment, but I don't apologize for the inconvenience. Now, while I was traveling, I encountered one of the best...
about 2 months ago • 3 min read
Fyreside Newsletter - 10/20/25 Hey Reader, Some housekeeping up front: I forgot to change the date on last week's newsletter. Apologies for any confusion. Yes, the headers are a different color! Glad you noticed. Do you like them? With that out of the way, today's newsletter is an important reminder: Social Media is a game and we're all just players. In most games, the rules are preestablished and widely known. When rules in a game change, there's typically a great deal of discussion and...
2 months ago • 3 min read
Fyreside Newsletter - 10/6/25 Hey Reader, I spend a truly heinous amount of time on social media. I'm not proud of it, but it has its benefits. Chief among those benefits is my awareness of the little things. The little things are what most people neglect when it comes to their social profiles. Things like bios, thumbnails, in-profile links, etc. I mentioned in last week's newsletter that I did a number of TikTok profile audits. I did another round last week and, while I really enjoyed the...
2 months ago • 4 min read