Fyreside Newsletter - 6/23/25 Hey Reader, I'm not going to lie to you, I flew home on a red-eye last night and went to bed just after 4am. Thus, a shorter newsletter. Sorry, not sorry, I saved $150 flying late. ANYWAY, let me tell you about this driver. I typically only do ride shares when I'm traveling, and even then, not that often. I've been in my fair shares of Lyfts and Ubers, but nearly as many Lyfts and Ubers as some. So, take my story with a grain of salt. You may have a worse ride...
7 days ago • 3 min read
Fyreside Newsletter - 6/16/25 Hey Reader, Hot take: 2FA is a good thing. It's my absolute least favorite good thing, but it's a good thing. I'll be honest, I don't know how hot that take actually is. Maybe everyone is good with 2FA these days, but my recent stint working in higher education tells me otherwise. Either way, two-factor authentication is a phenomenal security concept that has added a much-needed layer of protection in the digital age. The magic behind 2FA are the things it...
15 days ago • 2 min read
Fyreside Newsletter - 6/9/25 Hey Reader, I hope this Avril Lavigne reference finds you well. Look, I work in "marketing," so I consume a lot of "marketing-related" content. Well, upon over-consuming content this weekend, I've come to a decision. Everyone is making marketing too complicated. I've said it before and I'll say it again, marketing is simple. Marketing can be difficult to execute, but, at its core, marketing is simple. Every client that I've ever worked with in this business has...
21 days ago • 1 min read
Fyreside Newsletter - 6/2/25 Hey Reader, Let's all ignore how problematic Johnny Depp is for a minute and appreciate this gif BIG ANNOUNCEMENT At the end of last week's newsletter, I noted that I had a big announcement coming this week. WELL HERE IT IS! I would like to introduce you, faithful newsletter subscriber, to Base Camp! What is Base Camp? It is the project I've been working on for months and the business idea I dreamed of when I quit my job last April. Check out some slick of the...
29 days ago • 2 min read
Fyreside Newsletter - 5/27*/25 Hey Reader, You may have noticed that this "every Monday, no matter what" newsletter is hitting your inbox on Tuesday. Those are some impressive observation skills! Good job reader, I'm proud of you. What I'm not proud of is how many people I saw posting Business Stuff(TM) yesterday. It was a holiday. LOG OFF. The Big, Dumb Myth There seems to be a prevalent belief that social media usage SKYROCKETS on holidays. As with most myths, there's certainly something...
about 1 month ago • 3 min read
Fyreside Newsletter - 5/19/25 Hey Reader, First, a video: Matt | Bahnfyre PR 🔥 Not all marketing is digital marketing. Thanks for having me #buckeyelakepiratefest ! . . . . . #organicmarketing #contentcreation #marketinghottakes #digitalmarketing #socialmediamarketingtips #communitygrowth #smallcreatorsupport #marketingadviceforsmallbusinesses #smallbusinessowner #selfemployed #piratecosplay ♬ The Last Shanty with bagpipes - Ally the Piper You're missing the meat forest for the internet trees...
about 1 month ago • 3 min read
Fyreside Newsletter - 5/12/25 Hey Reader, Have you been waiting on bated breath for me to drop the blog I've talked about for the last two weeks? WELL GOOD NEWS, as of this morning, it's live and you can read it HERE. I wrote pages about the analytics behind the Facebook post that doubled my email list, as well as the impact of adding links to your social posts. Again, you can read it here. Also, if you've really been waiting on bated breath for me to drop this blog, get a hobby. Let's talk...
about 2 months ago • 4 min read
Fyreside Newsletter - 5/5/25 Hey Reader, Up front, some housekeeping. Last week, I promised a blog dissecting the analytics behind my recent Facebook posts. I ran out of time last week but that's still coming! A spreadsheet has been made so you know it's real. Now then... Let's talk about being an influencer. I am not an influencer. I have friends who are influencers. I have worked with influencers professionally. I have studied the industries around influencers and communications. I have...
about 2 months ago • 4 min read
Fyreside Newsletter - 4/28/25 Hey Reader, If you’re reading this, there’s a 55ish percent chance that this is your first edition of Fyreside. If that’s the case, welcome! If that’s not the case, welcome back! I don’t usually call out when I’ve had a bump in subscribers, BUT I MORE THAN DOUBLED MY LIST LAST WEEK. Do you realize how insane that is? If you were my boss and I came to you and said “Hey boss, I more than doubled my output last week, is that cool?” you’d lose your mind. Honestly,...
2 months ago • 4 min read