Fyreside Newsletter - 5/4/26 Hey Reader, I'm less than a week out from teaching a seminar at the Ohio Haunters Association Convention! In case you missed last week's newsletter, this Sunday I'll be hosting a class on social media basics for haunted house owners. I'm incredibly excited for the opportunity to combine my marketing expertise with my passion for the haunt world. If you're local to the Mansfield, OH area, I'd love it if you came out! A little spoiler for the presentation: haunted...
9 days ago • 5 min read
Fyreside Newsletter - 4/27/26 Hey Reader, In about two weeks, I'll be speaking at the Ohio Haunters Association Convention. On day two of the convention, I'll be hosting a seminar/class focusing on social media basics for haunted house owners. I've mentioned my involvement in the haunted attraction industry in this newsletter before, but this is my first opportunity in a number of years to combine my marketing expertise with that passion. I'm really excited! And, if you're local to the...
16 days ago • 4 min read
Fyreside Newsletter - 4/20/26 Hey Reader, Happy 4/20 to you if you celebrate! If you're unaware, April 20th is commonly agreed upon as "The Marijuana Holiday." I'm not going to go into the history, but here's a cool PBS article about it if you're interested. I'm bringing up 420 in my marketing newsletter because, without a doubt, a bunch of brands will make themed social posts today. Some of those posts will be lighthearted, funny and well received. Others will feel disingenuous, hacky and...
23 days ago • 4 min read
Fyreside Newsletter - 4/13/26 Hey Reader, This is a newsletter about a comedy club I had never heard of before last night. It's called The Hashtag Comedy Co. and last night they gave me a postcard. They gave me that postcard outside of the theater where I had just watched an improv comedy show, which, I'd argue, is the best place to pass out postcards about improv comedy theaters. Put a pin in that. If the subject line of this newsletter isn't familiar, that likely means you haven't watched...
about 1 month ago • 3 min read
Fyreside Newsletter - 4/6/26 Hey Reader, Short one today because it should have been a long weekend. I'm not particularly passionate about Easter, I just think we need more holidays. I'm applying for jobs! Which is not something I planned to do again after starting this business, but that's life. The reality is that the world is a nightmare and, as much as I love being self-employed, it's not providing the stability that I'd hoped. I am still freelancing through Bahnfyre! In fact, I had a...
about 1 month ago • 3 min read
Fyreside Newsletter - 3/30/26 Hey Reader, Do you know who The Rizzler is? If you don't, I'll tell you. It's this 9 year old kid. If you don't want to click that Wikipedia link, The Rizzler is a social media personality who went viral in 2023 and has managed to ride the waves of digital fame to remain relevant in 2026. That's it, that's all you need to know about The Rizzler. This newsletter isn't actually about him, it's about a TikTok trend that utilizes him. More on that below. But first, a...
about 1 month ago • 3 min read
Fyreside Newsletter - 3/23*/26 Hey Reader, I was off yesterday. You didn't know that, but that's why you're getting this newsletter today. Apologies if the delay really threw off your groove. Anyway, do you remember SkyMall?? I was traveling this weekend and, I've got to say, the seat-back-pocket reading materials have gotten weak. I didn't get an eclectic catalog or a branded magazine, just the standard safety card and in-flight menu. Now I've flown plenty over the last decade. I know this...
about 2 months ago • 4 min read
Fyreside Newsletter - 3/16/26 Hey Reader, There's a lot going on right now. When there's a dozen new headlines every few hours, it can be hard to keep track of what's important. That's just a fact of life. The human brain only has so much space and, whether consciously or unconsciously, will dump old information to make room for new stuff. It's human nature. It's also one of the best tools in a propagandizer's tool belt. Before I get into it, I've lost some subscribers over the last few...
about 2 months ago • 4 min read
Fyreside Newsletter - 3/9/26 Hey Reader, I am in mourning. One of my favorite video games of the year is being taken offline this week and will no longer be playable. The video game in question is called Highguard and you've probably never heard of it. That's because the absolute piss-poor marketing efforts of the developers killed this game. I plan on getting back to writing about propaganda in the next few weeks, but I'm taking this brief detour for a teachable moment. I believe you learn a...
2 months ago • 5 min read