Fyreside Newsletter - 4/14/25 Hey Reader, I hope the day before Tax Day is finding you as well as it can possibly find you. What an incredibly unnecessary source of stress we all suffer through so Intuit (et. al) can get their bag. Here's a 22-minute podcast about that. ANYWAY, let's talk about comments. In last week's newsletter, I put forth this idea: Comments are the only type of engagement worth caring about. Then I planted my flag and walked away without giving you any actionable...
12 days ago • 2 min read
Fyreside Newsletter - 4/7/25 Hey Reader, Last week, I talked about how most marketing advice is bullshit. This week, I'm going to dig into that further by discussing "engagement." More importantly, I'm going to give you a definitive answer to the question: "What kind of engagement should I track/measure/care about?" I won't even bury the lede, it's comments. What is engagement? I think most people are familiar with the word "engagement," but if I asked you what constitutes "engagement," would...
19 days ago • 3 min read
Fyreside Newsletter - 3/31/25 Hey Reader, I wrote a really good blog this week. If you didn't immediately click that link to read it, let me give you the rundown: Marvel Studios announced the cast list for their upcoming blockbuster, Avengers: Doomsday. They did so in a way that spits in the face of traditional marketing tactics. It went so well, that I had to break it down. If you're not a Marvel fan, don't fret. This email is not about Marvel. This email is about how most marketing advice...
26 days ago • 3 min read
Fyreside Newsletter - 3/24/25 Hey Reader, You've no doubt heard the Wild West cliché, "The Native Americans used every part of the buffalo." While I think this cliché is somewhat reductive of indigenous lifestyles in early North America, I appreciate the ethos. Use what you can, how you can. Don't let anything go to waste. Use it for all it's worth. However you personally recontextualize this cliché, I think it's valuable. Today, I'd like to recontextualize this cliché through the frame of...
about 1 month ago • 3 min read
Fyreside Newsletter - 3/17/25 Hey Reader, ONCE YOU START READING THIS DO NOT STOP OR YOU WILL HAVE BAD LUCK AND NOBODY WILL LOVE YOU FOR 68 YEARS. This month has FIVE WEEKENDS. This only happens every 430 years!!! Ancient histories say these 5 weekends are the luckiest weekends any human being will ever be alive four! Forward this email to AT LEAST 25 PEOPLE if you want to get any good luck this month. If you don't forward this email, you will be visited by a spooky ghost of dead girl who...
about 1 month ago • 3 min read
Fyreside Newsletter - 3/10*/25 Hey Reader, Your eyes do not deceive you! I'm in your inbox on Tuesday instead of Monday! Please allow me to apologize for any confusion or turmoil this may cause. I've often pondered the question, "Can a person be too sick to write an email newsletter?" Well Reader, yesterday I discovered the answer to that question. The flu is no joke this year, stay healthy. Marketing while sick I knew on Tuesday of last week that I was getting sick. I toughed it out through...
about 2 months ago • 3 min read
Fyreside Newsletter - 3/3/25 Hey Reader, Last week, I talked about taking a break from TikTok. After sending that newsletter, I jumped back onto the clock app and had a much better week! It was such a good week, in fact, that I want to share a video with you here. Matt | Bahnfyre PR 🔥 Hot take: Marketing shouldn't be your top priority unless you are a marketing company. . . #digitalmarketing #tiktokmarketing #smallbusinessgrowth #smallbusinessstrategy #socialmediatiktok #tiktokgrowth...
about 2 months ago • 3 min read
Fyreside Newsletter - 2/17/25 Hey Reader, I've been taking a break from TikTok. Why? Because constantly posting on social media is EXHAUSTING. (Specifically, it's because I had 3 videos flop that I thought were going to do very well, but that's not important.) But, as I was saying, constantly posting on social media is exhausting, I know. And despite the endless literature which advises daily posting, here I am openly admitting to taking a break! Clutch your pearls! Gasp in horror! And then...
2 months ago • 4 min read
Fyreside Newsletter - 2/17/25 Hey Reader, You read the subject line correctly, this newsletter is about inflation. But this ain't your granddaddy's inflation! No this is modern, digital inflation. Other newsletters talk about the price of eggs, the price of gas and/or the purchasing power of the American dollar, but not this newsletter. Here at Fyreside, there's only one kind of inflation we dissect with a fine-tooth comb: Social Media Inflation. Side note: How many d's are in "granddaddy?"...
2 months ago • 3 min read