Fyreside Newsletter - 10/20/25 Hey Reader, Some housekeeping up front: I forgot to change the date on last week's newsletter. Apologies for any confusion. Yes, the headers are a different color! Glad you noticed. Do you like them? With that out of the way, today's newsletter is an important reminder: Social Media is a game and we're all just players. In most games, the rules are preestablished and widely known. When rules in a game change, there's typically a great deal of discussion and...
13 days ago • 3 min read
Fyreside Newsletter - 10/6/25 Hey Reader, I spend a truly heinous amount of time on social media. I'm not proud of it, but it has its benefits. Chief among those benefits is my awareness of the little things. The little things are what most people neglect when it comes to their social profiles. Things like bios, thumbnails, in-profile links, etc. I mentioned in last week's newsletter that I did a number of TikTok profile audits. I did another round last week and, while I really enjoyed the...
20 days ago • 4 min read
Fyreside Newsletter - 10/6/25 Hey Reader, I got BUSY last week. Let me be so clear, that's not a bad thing! I'd argue the best thing you can be as a small business owner is busy, so I'm not complaining. That said, I haven't had as much time to prep this newsletter as I typically do. So, you're getting a shorter issue this week with some links to what I've been so busy with. BBBBLLLLLOOOOOOOOOGGGGGGG For two weeks now, I've been yapping about this phat blog. Well, great news, it's live! If...
27 days ago • 2 min read
Fyreside Newsletter - 9/29/25 Hey Reader, First and foremost, a hearty thank you to the 4 of you who replied to my question last week! I've made a lot of progress on the blog and I'm excited to share some of it with you today. Luckily for the rest of you, there's still time to answer my question! So, if you'd like to add your opinion to my upcoming blog, shoot me a reply with your answer to the question below. I need your help. Please reply to this email with your answer to this very simple...
about 1 month ago • 3 min read
Fyreside Newsletter - 9/22/25 Hey Reader, I hope this email finds you well. I mean that. Shit sucks right now and, quite frankly, I'd venture to guess 96% of us are doing just north of fine, if that. But today is another opportunity for you to breath air, touch grass, and, god willing, punch a nazi. So if this email doesn't find you well, I hope you find an opportunity to do at least 2 of those 3 things. Now, today's newsletter is a simple one... I need your help. Please reply to this email...
about 1 month ago • 2 min read
Fyreside Newsletter - 9/15/25 Hey Reader, Last Thursday, I got to taste the sweet honey of TikTok success. I posted a silly, little video that, at time of writing, is sitting at about 10.2k views. Hooray for me! Often when I talk about social strategies with potential clients, they come in with a conviction. There seems to be this belief that more views = more success. Literally everyday I chat with someone who says, “I just need people to see me!” or, “If I could just crack the algorithm,...
about 2 months ago • 3 min read
Fyreside Newsletter - 9/8/25 Hey Reader, I listened to a podcast this week in which a discussion was had. The discussion focused on the question, "Is digital marketing dead?" Well, as a self-proclaimed digital marketer, let me tell you, I have thoughts. But first, a video Matt | Bahnfyre PR 🔥 We have to stop pretending that the average social user wants more advertisements on their feed. I promise you they dont. . . . #organicmarketing #contentmarketing #marketinghottakes...
about 2 months ago • 2 min read
Fyreside Newsletter - 9/2*/25 Hey Reader, Happy Tuesday! I took yesterday off and I hope you did too. Plenty of people did not get the day off yesterday and that sucks. I'm passionate about Labor Day because I am passionate about anything earned through blood, sweat and riots. And let us not forget that this progress would have never been made without the sacrifices of Black Sleeping Car Porters of the Pullman Standard Rail company. Here's a link to a great doc from WTTW, the Chicago PBS...
2 months ago • 3 min read
Fyreside Newsletter - 8/25/25 Hey Reader, Last week's newsletter featured an example of my social media profile audit. If you missed that, you can check it out here. After sending that newsletter, I posted a tiktok offering to do the same audit for folks on that platform. Well, thanks to my new friend Megan, I can now add "stay-at-home-moms" to the list of people I've helped with their social presence! First, a video! Matt | Bahnfyre PR 🔥 Replying to @m3ganm0 here are a few things that I...
2 months ago • 4 min read