Fyreside Newsletter - 6/8/26 Hey Reader, It's community garage sale season! Nothing sparks joy quite like driving through fancy neighborhoods, spending money you don't have on things you don't need. Did I need that miniature Bluetooth keyboard? No! But it was $5 and I thought it was cool. This year, I've noticed a new trend developing around the neighborhood sales: matching signs. Now that's certainly not a brand new trend. Anyone who has held a garage sale in a difficult-to-find location...

Fyreside Newsletter - 6/1/26 Hey Reader, We're back to Monday newsletters, which is great, but I'm in a pretty terrible mood this morning. I'm in a bad mood because I discovered I made a pretty significant mistake. Not only that, but it's a mistake I feel like I've made too many times to still be making, but here we are. Long story short, I deleted something I shouldn't have. Remember that haunt marketing seminar? Yeah, I deleted the recording. Not on purpose, mind you, just out of my own...

Fyreside Newsletter - 5/25*/26 Hey Reader, Happy Tuesday to you! Two weeks in a row of sending my Monday newsletter on Tuesday. Crazy times we live in. I hope you also got to enjoy an extended weekend! Today we're getting back to the basics. It's time for some old-fashioned, straightforward, social media analysis. If you read last week's newsletter, you know that I was one of ~200,000 people at the Sonic Temple music festival a few weeks ago. Well, I made a video about it and that video has...