Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
Why'd you have to go and make things so complicated? - Fyreside Newsletter - 6/9/25
Hey Reader,I hope this Avril Lavigne reference finds you well. Look, I work in "marketing," so I consume a lot of "marketing-related" content. Well, upon over-consuming content this weekend, I've come to a decision. Everyone is making marketing too complicated. I've said it before and I'll say it again, marketing is simple. Marketing can be difficult to execute, but, at its core, marketing is simple. Every client that I've ever worked with in this business has used the same word when they talk about marketing: overwhelmed. That bums me out, but I don't blame these folks. Our industry has overcomplicated marketing to such a level where its simplicity is no longer accessible to the lay person. The only two things that matter. To effectively market literally anything, you only need to identify two things:
That's it. If you nail down those two things, you can market literally anything effectively. There's a lot of things that happen after you answer those two questions, but that's the core. Am I oversimplifying things? Maybe. But that's what I call affective marketing. -MCp.s.
--- Let's celebrate your wins next. Ask me how!
|
Bahnfyre
Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
Fyreside Newsletter - 6/30/25 Hey Reader, No, I'm not talking about phishing, the steal-your-data kind or the tie-dyed-weed-smoke kind. This is an email about fishing. Baiting a hook, tossing a line, hauling a catch, gutting and cleaning, just good ol' fashion fishing! (Yeah of course it's a metaphor for marketing. Have you read this newsletter before?) Marketing is a lot like Fishing If you respond to this and say that "because you used 'like' it's actually a simile," I will unsubscribe you...
Fyreside Newsletter - 6/23/25 Hey Reader, I'm not going to lie to you, I flew home on a red-eye last night and went to bed just after 4am. Thus, a shorter newsletter. Sorry, not sorry, I saved $150 flying late. ANYWAY, let me tell you about this driver. I typically only do ride shares when I'm traveling, and even then, not that often. I've been in my fair shares of Lyfts and Ubers, but nearly as many Lyfts and Ubers as some. So, take my story with a grain of salt. You may have a worse ride...
Fyreside Newsletter - 6/16/25 Hey Reader, Hot take: 2FA is a good thing. It's my absolute least favorite good thing, but it's a good thing. I'll be honest, I don't know how hot that take actually is. Maybe everyone is good with 2FA these days, but my recent stint working in higher education tells me otherwise. Either way, two-factor authentication is a phenomenal security concept that has added a much-needed layer of protection in the digital age. The magic behind 2FA are the things it...