Fyreside Newsletter - 7/13/26 Hey Reader, The stars that control the algorithm aligned and I was struck by targeted marketing this week. Specifically, something entered my atmosphere that was so "for me" I couldn't help but fall down the rabbit hole. So this week I'm here to showcase a really solid example of non-traditional marketing. This newsletter isn't sponsored by anyone, let alone the subject of this email, so please don't take this as any sort of endorsement. There's no free promotion...
19 days ago • 3 min read
Fyreside Newsletter - 7/13/26 Hey Reader, I'm lined up for a busy week. I have a couple of client calls, a handful of shifts at my side gig, and I'm still applying for jobs. I'm also trying to plan a wedding and like, four different vacations. It's nice to be busy, (and I'll never complain about four vacations) but I'm low on bandwidth. The thing about being low on bandwidth is that you're constantly reminded just how low on bandwidth you are. Literally everything feels overwhelming and even...
26 days ago • 1 min read
Fyreside Newsletter - 6/22/26 Hey Reader, I hope you were able to enjoy a long weekend! Whether or not you celebrated anything, I hope you at least stayed cool and stayed out of the sun. The 4th of July used to be my favorite holiday, exclusively for the fireworks. Some of my fondest childhood memories involve launching Indiana's finest fireworks from my grandparents backyard. With or without patriotism, the wonder of booming color captivated me. Eventually, I decided I like Halloween more,...
about 1 month ago • 2 min read
Fyreside Newsletter - 6/22/26 Hey Reader, Let me say upfront, I don't have much for you this week. I've decided to take a little time off from TikTok because, to quote organizational expert Marie Kondo, it was no longer sparking joy. Also, I've had a busy week full of job interviews and wedding planning. Both of those things are great! But they've also left me a little drained. I'd rather take my foot off the gas than fall asleep at the wheel, so forgive a shorter newsletter this week....
about 1 month ago • 3 min read
Fyreside Newsletter - 6/22/26 Hey Reader, I've been watching this show about abandoned buildings in America. It's a decent show, makes for great background noise. After watching a few seasons, I've become familiar with the interstitial clips used to establish the time periods in which these structures were built. There's a helicopter video of Hurricane Katrina that accompanies any subject in New Orleans, a clip of the Little Boy being loaded into the Enola Gay for WW2 adjacent structures, and...
about 2 months ago • 3 min read
Fyreside Newsletter - 6/15/26 Hey Reader, I'm taking the week off from writing because I GOT ENGAGED THIS WEEKEND! Back to your regularly scheduled marketing content next week! -MC p.s. The newsletter yearns for more subscribers. Send this to your coworker and tell them to subscribe. If someone forwarded you this email and you liked it, subscribe to this newsletter! Around the Bahnfyre Views from a Grand Opening I'll show up anywhere that's giving out free Diet Coke. Watch the video Brick +...
about 2 months ago • 1 min read
Fyreside Newsletter - 6/8/26 Hey Reader, It's community garage sale season! Nothing sparks joy quite like driving through fancy neighborhoods, spending money you don't have on things you don't need. Did I need that miniature Bluetooth keyboard? No! But it was $5 and I thought it was cool. This year, I've noticed a new trend developing around the neighborhood sales: matching signs. Now that's certainly not a brand new trend. Anyone who has held a garage sale in a difficult-to-find location...
2 months ago • 3 min read
Fyreside Newsletter - 6/1/26 Hey Reader, We're back to Monday newsletters, which is great, but I'm in a pretty terrible mood this morning. I'm in a bad mood because I discovered I made a pretty significant mistake. Not only that, but it's a mistake I feel like I've made too many times to still be making, but here we are. Long story short, I deleted something I shouldn't have. Remember that haunt marketing seminar? Yeah, I deleted the recording. Not on purpose, mind you, just out of my own...
2 months ago • 4 min read
Fyreside Newsletter - 5/25*/26 Hey Reader, Happy Tuesday to you! Two weeks in a row of sending my Monday newsletter on Tuesday. Crazy times we live in. I hope you also got to enjoy an extended weekend! Today we're getting back to the basics. It's time for some old-fashioned, straightforward, social media analysis. If you read last week's newsletter, you know that I was one of ~200,000 people at the Sonic Temple music festival a few weeks ago. Well, I made a video about it and that video has...
2 months ago • 5 min read