Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
I genuinely need your opinion - Fyreside Newsletter - 1/19/26
Hey Reader,First off, happy Martin Luther King Jr. Day! I'll start this newsletter the same way I did a year ago by saying that I hope you have the day off and I hope it's inspiring you to think critically about the society in which we live and the ways we, as individuals, can change it. I'd like to share with you the lyrics of a song called Pretty Songs by this punk band I like called Bob Vylan. White folks love quoting Martin Luther 'Cause he held hands and prayed while they bombed his building Good for him but the times have changed And don't forget, white folks still killed him Now, the question I have for you: Is it ok to put something on a pedestal if your plan is to push them off it? Last week, I posted this video on TikTok: Nuff said. . . . #marketinghottakes #socialmediamarketing #marketingtiktok #contentmarketing #organicmarketing In case you don't have two minutes to watch that video, I'll give you the summary. I talk at length about how difficult it is to know what to post on social media as a marketing person right now. There's a lot going on in the world and, quite frankly, marketing advice just doesn't feel that important. I go on to say that, because my account is primarily focused on marketing, the lens through which my audience views my content is bound to that niche. I conclude by encouraging others in a similar position to consider how they can convey their message without saying it directly. Options include your attire in content, the signage in your backgrounds and the activities you do while delivering your message. Throughout the video, I'm smashing ice cubes with a hammer like a Snow Miser Gallagher. Do you get it? Well, a lot of folks on the internet did. I got a lot of comments, but one of them stuck out in particular: "Any publicity is good publicity." Please allow me to again reference a quote from a historical shitbag that is objectively wrong. Exploitative grifter and serial enslaver PT. Barnum is often attributed with the sentiment, "There's no such thing as bad publicity." That's one of those sayings that will immediately expose someone in a marketing circle. Perhaps, in the 1860's, it held some merit, but in 2026? Yikes. Now, that said, and it actually hurts my soul to say this, a view is a view. You can look to the careers of people like Louis C.K., Riley Gaines and Donald Trump as proof that no amount of bad publicity can ever kill a grift. I wrote an article a few months ago about "views" and what they really are. In that article, I also explained the value of a view and how a spike in views (no matter the source) can increase the spread of content. So anyway, here was my response to that comment: Replying to @moonshinemik11 honestly I would really love to do this but I'm a little hesitant about platforming propaganda. is the benefit of tearing it down outweighed by spreading it in the first place? . . . #marketingtiktok #socialmediamarketing #contentmarketing #digitalmarketinghelp #digitalmarketing Again, in case you don't want to watch the video, here's the summary. I'd love nothing more than to tear apart bad marketing from people I don't like. It's actually my favorite hobby. I have two problems.
So what do you think? I'm genuinely asking here because I don't know the answer. Would propaganda-review content be more helpful or harmful? LMK -MCp.s.
I am super stoked to welcome the Zak M Davis Memorial Foundation to the Bahnfyre Family! Check out their website (which I am currently rebuilding) at FishBigZak.comā --- Let's celebrate your wins next. Ask me how!
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Bahnfyre
Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
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