Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
Marketing Is Not Your Job - Fyreside Newsletter - 3/3/25
Hey Reader,Last week, I talked about taking a break from TikTok. After sending that newsletter, I jumped back onto the clock app and had a much better week! It was such a good week, in fact, that I want to share a video with you here. ā Hot take: Marketing shouldn't be your top priority unless you are a marketing company. . . #digitalmarketing #tiktokmarketing #smallbusinessgrowth #smallbusinessstrategy #socialmediatiktok #tiktokgrowth #smallcreatorsupport #tiktokstrategy #smallbusinessowner #marketinghottakes First off... How freaking good is that thumbnail? Put a wide-eyed cat on your thumbnail and you'll get more views, guaranteed. Second off... Marketing your business is not your job. (Unless you work in the marketing department, in which case, you get a pass.) The ethos of Bahnfyre PR is centered in sustainability. Marketing your business is like trying to drink all of the water out of an bottomless well. You can always do more. You can always do something different. No matter what you do, you never get closer to the bottom. Idk the last time you tried to drink all of the water out of a bottomless well, but it's not particularly sustainable. Everyone else is wrong and I am right. I wouldn't have started this business if I didn't believe that. Here's what I think everyone else is wrong about: you don't need to do more. The most common marketing advice I hear in this space is exactly that: do more. "You need to post more." "You need to be on this outlet." "You should be sending a newsletter." "You should be guesting on podcasts." And so on, and so forth, forever. Here's my hot take: you don't. I'll take it a step further: you shouldn't. That's not to say any of those strategies are bad, they're not! But it's time we acknowledge that one person (or a small team for that matter) cannot do it all. What should you do instead? Focus on what you have the bandwidth for, and do those things to the best of your ability. Despite what social media has tricked the world into believing, marketing is a long game. That simple truth creates the most common pain point in my consultation calls. I'd say something to the tune of 4 out of every 5 consultation calls I'm on include this exchange: "Well we tried to do X, but we haven't done that in a while. We also tried Y once, but we didn't see the results we expected. And everyone is telling us we need to do Z, but we don't have anyone who wants to take it on." My response every time is, "Well, you didn't do Y long enough to see any results. Also, I don't think you need to do Z. Why don't we go back to X." There you go, consider yourself consulted. Finally, an announcement... I chose this topic today because I am scaling back. Don't worry, it's for a good reason! Last week, I accepted an interim role at my alma mater. I'm so excited, and also, so busy. š So I'm taking my own advice and pulling my foot off the gas for the next few months. In the meantime, I'm going to continue doing what I have the bandwidth for and will be doing them to the best of my availability. My priorities are (in this order): My clients, newsletter, TikTok and blog. If you'd like to plop yourself on top of my priority list, I'd love to talk to you. -MCp.s.
Check it out, let me know what you think. ābahnfyrePR.comā
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Content Marketing for independent entrepreneurs done differently. Here's your first tip: You don't need to grow your following.
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