Fyreside Newsletter - 9/8/25 Hey Reader, I listened to a podcast this week in which a discussion was had. The discussion focused on the question, "Is digital marketing dead?" Well, as a self-proclaimed digital marketer, let me tell you, I have thoughts. But first, a video Matt | Bahnfyre PR 🔥 We have to stop pretending that the average social user wants more advertisements on their feed. I promise you they dont. . . . #organicmarketing #contentmarketing #marketinghottakes...
9 days ago • 2 min read
Fyreside Newsletter - 9/2*/25 Hey Reader, Happy Tuesday! I took yesterday off and I hope you did too. Plenty of people did not get the day off yesterday and that sucks. I'm passionate about Labor Day because I am passionate about anything earned through blood, sweat and riots. And let us not forget that this progress would have never been made without the sacrifices of Black Sleeping Car Porters of the Pullman Standard Rail company. Here's a link to a great doc from WTTW, the Chicago PBS...
15 days ago • 3 min read
Fyreside Newsletter - 8/25/25 Hey Reader, Last week's newsletter featured an example of my social media profile audit. If you missed that, you can check it out here. After sending that newsletter, I posted a tiktok offering to do the same audit for folks on that platform. Well, thanks to my new friend Megan, I can now add "stay-at-home-moms" to the list of people I've helped with their social presence! First, a video! Matt | Bahnfyre PR 🔥 Replying to @m3ganm0 here are a few things that I...
23 days ago • 4 min read
Fyreside Newsletter - 8/18/25 Hey Reader, First thing’s first, it’s time this newsletter embraces its core foundation. I’ve built this list on one thing and one thing alone: pictures of my cat. It dawned on me this weekend that I haven’t been putting enough cat pictures in this newsletter. So, starting this week, and every week for the rest of forever, I’ll be adding a hot, fresh picture of my cat. You’re welcome. I got a haircut this week. Haircuts give me anxiety. That anxiety stems from a...
30 days ago • 4 min read
Fyreside Newsletter - 8/11/25 Hey Reader, This week, I’m coming to terms with the fact that I may not be very good at this. I consider myself to be good at a lot of things, but I don’t think running a business is one of them. If You Build It, They Will Come Did you know that’s not actually the line from Field of Dreams? It’s actually “If you build it, he will come.” It’s like how Darth Vader never actually says, “Luke I am your father.” But I digress… “If you build it, they will come” is the...
about 1 month ago • 3 min read
Fyreside Newsletter - 8/4/25 Hey Reader, First, I feel like I owe you an apology. I think last week’s subject line came across a bit harsh. I wrote “Your likes mean nothing to me” and thought, “Wow, what a provocative and unique way to preface a newsletter about engagement rates!” I should have instead thought, “Wow, this is a mean thing to say to my newsletter subscribers whose appreciation I care very deeply about.” We live and we learn. The brand voice of Bahnfyre is always irreverent and,...
about 1 month ago • 3 min read
Fyreside Newsletter - 7/28/25 Hey Reader, There is exactly one metric that truly matters when it comes to social media marketing. Contrary to popular belief, you really shouldn’t judge your online success by any of the vanity metrics that social platforms and digital marketers have invented to sell you things. You should judge your online success by one thing and one thing only, your engagement rate. What's an engagement rate? Great question, I’m glad you asked. To answer that question, I’m...
about 2 months ago • 3 min read
Fyreside Newsletter - 7/21/25 Hey Reader, Last week, I said I was going to use this week’s newsletter to say mean things about AI. I plan to stick to that promise, so consider this your warning. If you’re a big AI fan, maybe skip this issue. Or don’t. I’m not your dad. If you're sticking around, strap in. It's a long one. AI Sucks and I Judge You for Using it. I’m talking specifically about generative AI here, so your ChatGPTs, your Copilots, etc. I’m also not saying that other types of AI...
about 2 months ago • 4 min read
Fyreside Newsletter - 7/14/25 Hey Reader, This newsletter isn't about you. Well, it might be, but I'm not writing it about you. I'm writing this newsletter for the worst people on social media. Maybe that is you, but how can you tell? To answer that question, I'd like to invite you along for another... 👏LONG👏DRAWN-OUT👏METAPHOR. Think of your last group gathering... I'm not picky on the details, but it's got to be a group gathering, like 5+ people. Maybe a birthday party, maybe an office get...
2 months ago • 2 min read