Fyreside Newsletter - 6/2/25 Hey Reader, Let's all ignore how problematic Johnny Depp is for a minute and appreciate this gif BIG ANNOUNCEMENT At the end of last week's newsletter, I noted that I had a big announcement coming this week. WELL HERE IT IS! I would like to introduce you, faithful newsletter subscriber, to Base Camp! What is Base Camp? It is the project I've been working on for months and the business idea I dreamed of when I quit my job last April. Check out some slick of the...
13 days ago • 2 min read
Fyreside Newsletter - 5/27*/25 Hey Reader, You may have noticed that this "every Monday, no matter what" newsletter is hitting your inbox on Tuesday. Those are some impressive observation skills! Good job reader, I'm proud of you. What I'm not proud of is how many people I saw posting Business Stuff(TM) yesterday. It was a holiday. LOG OFF. The Big, Dumb Myth There seems to be a prevalent belief that social media usage SKYROCKETS on holidays. As with most myths, there's certainly something...
19 days ago • 3 min read
Fyreside Newsletter - 5/19/25 Hey Reader, First, a video: Matt | Bahnfyre PR 🔥 Not all marketing is digital marketing. Thanks for having me #buckeyelakepiratefest ! . . . . . #organicmarketing #contentcreation #marketinghottakes #digitalmarketing #socialmediamarketingtips #communitygrowth #smallcreatorsupport #marketingadviceforsmallbusinesses #smallbusinessowner #selfemployed #piratecosplay ♬ The Last Shanty with bagpipes - Ally the Piper You're missing the meat forest for the internet trees...
27 days ago • 3 min read
Fyreside Newsletter - 5/12/25 Hey Reader, Have you been waiting on bated breath for me to drop the blog I've talked about for the last two weeks? WELL GOOD NEWS, as of this morning, it's live and you can read it HERE. I wrote pages about the analytics behind the Facebook post that doubled my email list, as well as the impact of adding links to your social posts. Again, you can read it here. Also, if you've really been waiting on bated breath for me to drop this blog, get a hobby. Let's talk...
about 1 month ago • 4 min read
Fyreside Newsletter - 5/5/25 Hey Reader, Up front, some housekeeping. Last week, I promised a blog dissecting the analytics behind my recent Facebook posts. I ran out of time last week but that's still coming! A spreadsheet has been made so you know it's real. Now then... Let's talk about being an influencer. I am not an influencer. I have friends who are influencers. I have worked with influencers professionally. I have studied the industries around influencers and communications. I have...
about 1 month ago • 4 min read
Fyreside Newsletter - 4/28/25 Hey Reader, If you’re reading this, there’s a 55ish percent chance that this is your first edition of Fyreside. If that’s the case, welcome! If that’s not the case, welcome back! I don’t usually call out when I’ve had a bump in subscribers, BUT I MORE THAN DOUBLED MY LIST LAST WEEK. Do you realize how insane that is? If you were my boss and I came to you and said “Hey boss, I more than doubled my output last week, is that cool?” you’d lose your mind. Honestly,...
about 2 months ago • 4 min read
Fyreside Newsletter - 4/21/25 Hey Reader, I've been staring at this blank newsletter for (checks clock) three hours. I've typed the first sentence half-a-dozen times and I keep deleting it. I wouldn't say it's for a lack of content ideas; I certainly have plenty of those. No, my issue today is motivation, and I think that's worth talking about. Let's start with a video Matt | Bahnfyre PR 🔥 You cannot do it all. You cannot do it all. You cannot do it all. . . . . #selfemployed...
about 2 months ago • 2 min read
Fyreside Newsletter - 4/14/25 Hey Reader, I hope the day before Tax Day is finding you as well as it can possibly find you. What an incredibly unnecessary source of stress we all suffer through so Intuit (et. al) can get their bag. Here's a 22-minute podcast about that. ANYWAY, let's talk about comments. In last week's newsletter, I put forth this idea: Comments are the only type of engagement worth caring about. Then I planted my flag and walked away without giving you any actionable...
2 months ago • 2 min read
Fyreside Newsletter - 4/7/25 Hey Reader, Last week, I talked about how most marketing advice is bullshit. This week, I'm going to dig into that further by discussing "engagement." More importantly, I'm going to give you a definitive answer to the question: "What kind of engagement should I track/measure/care about?" I won't even bury the lede, it's comments. What is engagement? I think most people are familiar with the word "engagement," but if I asked you what constitutes "engagement," would...
2 months ago • 3 min read