Fyreside Newsletter - 7/21/25 Hey Reader, Last week, I said I was going to use this week’s newsletter to say mean things about AI. I plan to stick to that promise, so consider this your warning. If you’re a big AI fan, maybe skip this issue. Or don’t. I’m not your dad. If you're sticking around, strap in. It's a long one. AI Sucks and I Judge You for Using it. I’m talking specifically about generative AI here, so your ChatGPTs, your Copilots, etc. I’m also not saying that other types of AI...
9 days ago • 4 min read
Fyreside Newsletter - 7/14/25 Hey Reader, This newsletter isn't about you. Well, it might be, but I'm not writing it about you. I'm writing this newsletter for the worst people on social media. Maybe that is you, but how can you tell? To answer that question, I'd like to invite you along for another... 👏LONG👏DRAWN-OUT👏METAPHOR. Think of your last group gathering... I'm not picky on the details, but it's got to be a group gathering, like 5+ people. Maybe a birthday party, maybe an office get...
17 days ago • 2 min read
Fyreside Newsletter - 7/7/25 Hey Reader, Let's take a moment to go through this week's headlines, shall we? The death toll of the flash flooding in Texas continues to rise and (at time of writing) is over 80. Trump signed a budget bill that is estimated to disqualify 11.8 million Americans from subsidized health insurance and an additional 3 million from receiving food stamps. Literal trash is piling up in Philadelphia as the DC 33 union continues to strike and request a 5% increase in pay...
24 days ago • 3 min read
Fyreside Newsletter - 6/30/25 Hey Reader, No, I'm not talking about phishing, the steal-your-data kind or the tie-dyed-weed-smoke kind. This is an email about fishing. Baiting a hook, tossing a line, hauling a catch, gutting and cleaning, just good ol' fashion fishing! (Yeah of course it's a metaphor for marketing. Have you read this newsletter before?) Marketing is a lot like Fishing If you respond to this and say that "because you used 'like' it's actually a simile," I will unsubscribe you...
about 1 month ago • 3 min read
Fyreside Newsletter - 6/23/25 Hey Reader, I'm not going to lie to you, I flew home on a red-eye last night and went to bed just after 4am. Thus, a shorter newsletter. Sorry, not sorry, I saved $150 flying late. ANYWAY, let me tell you about this driver. I typically only do ride shares when I'm traveling, and even then, not that often. I've been in my fair shares of Lyfts and Ubers, but nearly as many Lyfts and Ubers as some. So, take my story with a grain of salt. You may have a worse ride...
about 1 month ago • 3 min read
Fyreside Newsletter - 6/16/25 Hey Reader, Hot take: 2FA is a good thing. It's my absolute least favorite good thing, but it's a good thing. I'll be honest, I don't know how hot that take actually is. Maybe everyone is good with 2FA these days, but my recent stint working in higher education tells me otherwise. Either way, two-factor authentication is a phenomenal security concept that has added a much-needed layer of protection in the digital age. The magic behind 2FA are the things it...
about 1 month ago • 2 min read
Fyreside Newsletter - 6/9/25 Hey Reader, I hope this Avril Lavigne reference finds you well. Look, I work in "marketing," so I consume a lot of "marketing-related" content. Well, upon over-consuming content this weekend, I've come to a decision. Everyone is making marketing too complicated. I've said it before and I'll say it again, marketing is simple. Marketing can be difficult to execute, but, at its core, marketing is simple. Every client that I've ever worked with in this business has...
about 2 months ago • 1 min read
Fyreside Newsletter - 6/2/25 Hey Reader, Let's all ignore how problematic Johnny Depp is for a minute and appreciate this gif BIG ANNOUNCEMENT At the end of last week's newsletter, I noted that I had a big announcement coming this week. WELL HERE IT IS! I would like to introduce you, faithful newsletter subscriber, to Base Camp! What is Base Camp? It is the project I've been working on for months and the business idea I dreamed of when I quit my job last April. Check out some slick of the...
about 2 months ago • 2 min read
Fyreside Newsletter - 5/27*/25 Hey Reader, You may have noticed that this "every Monday, no matter what" newsletter is hitting your inbox on Tuesday. Those are some impressive observation skills! Good job reader, I'm proud of you. What I'm not proud of is how many people I saw posting Business Stuff(TM) yesterday. It was a holiday. LOG OFF. The Big, Dumb Myth There seems to be a prevalent belief that social media usage SKYROCKETS on holidays. As with most myths, there's certainly something...
2 months ago • 3 min read