Fyreside Newsletter - 6/15/26 Hey Reader, I'm taking the week off from writing because I GOT ENGAGED THIS WEEKEND! Back to your regularly scheduled marketing content next week! -MC p.s. The newsletter yearns for more subscribers. Send this to your coworker and tell them to subscribe. If someone forwarded you this email and you liked it, subscribe to this newsletter! Around the Bahnfyre Views from a Grand Opening I'll show up anywhere that's giving out free Diet Coke. Watch the video Brick +...
8 days ago • 1 min read
Fyreside Newsletter - 6/8/26 Hey Reader, It's community garage sale season! Nothing sparks joy quite like driving through fancy neighborhoods, spending money you don't have on things you don't need. Did I need that miniature Bluetooth keyboard? No! But it was $5 and I thought it was cool. This year, I've noticed a new trend developing around the neighborhood sales: matching signs. Now that's certainly not a brand new trend. Anyone who has held a garage sale in a difficult-to-find location...
15 days ago • 3 min read
Fyreside Newsletter - 6/1/26 Hey Reader, We're back to Monday newsletters, which is great, but I'm in a pretty terrible mood this morning. I'm in a bad mood because I discovered I made a pretty significant mistake. Not only that, but it's a mistake I feel like I've made too many times to still be making, but here we are. Long story short, I deleted something I shouldn't have. Remember that haunt marketing seminar? Yeah, I deleted the recording. Not on purpose, mind you, just out of my own...
22 days ago • 4 min read
Fyreside Newsletter - 5/25*/26 Hey Reader, Happy Tuesday to you! Two weeks in a row of sending my Monday newsletter on Tuesday. Crazy times we live in. I hope you also got to enjoy an extended weekend! Today we're getting back to the basics. It's time for some old-fashioned, straightforward, social media analysis. If you read last week's newsletter, you know that I was one of ~200,000 people at the Sonic Temple music festival a few weeks ago. Well, I made a video about it and that video has...
28 days ago • 5 min read
Fyreside Newsletter - 5/18*/26 Hey Reader, Happy Tuesday to you! I took yesterday off after spending four days at Sonic Temple. It was great. I am sunburned, sore and tired. Cannot recommend taking Monday off after a hard weekend enough. A little housekeeping up front. Last week's newsletter included a link to my presentation on social media marketing basics for haunted house owners. Or, at least, it was supposed to. A few folks reached out to say that the link was broken. Not sure what...
about 1 month ago • 3 min read
Fyreside Newsletter - 5/11/26 Hey Reader, I spent the weekend at the Ohio Haunters Association Convention and I had a blast! It was an awesome opportunity to see old friends, network, and explore a historic building. I also had a phenomenal time presenting on social media basics to a room full of haunt and business owners. Lots of great questions and interesting conversations about marketing seasonal businesses. Great stuff, all-around! But today, I am sad. :( I'm sad because I just checked...
about 1 month ago • 4 min read
Fyreside Newsletter - 5/4/26 Hey Reader, I'm less than a week out from teaching a seminar at the Ohio Haunters Association Convention! In case you missed last week's newsletter, this Sunday I'll be hosting a class on social media basics for haunted house owners. I'm incredibly excited for the opportunity to combine my marketing expertise with my passion for the haunt world. If you're local to the Mansfield, OH area, I'd love it if you came out! A little spoiler for the presentation: haunted...
about 2 months ago • 5 min read
Fyreside Newsletter - 4/27/26 Hey Reader, In about two weeks, I'll be speaking at the Ohio Haunters Association Convention. On day two of the convention, I'll be hosting a seminar/class focusing on social media basics for haunted house owners. I've mentioned my involvement in the haunted attraction industry in this newsletter before, but this is my first opportunity in a number of years to combine my marketing expertise with that passion. I'm really excited! And, if you're local to the...
about 2 months ago • 4 min read
Fyreside Newsletter - 4/20/26 Hey Reader, Happy 4/20 to you if you celebrate! If you're unaware, April 20th is commonly agreed upon as "The Marijuana Holiday." I'm not going to go into the history, but here's a cool PBS article about it if you're interested. I'm bringing up 420 in my marketing newsletter because, without a doubt, a bunch of brands will make themed social posts today. Some of those posts will be lighthearted, funny and well received. Others will feel disingenuous, hacky and...
2 months ago • 4 min read